I’ve noticed a trend with people who are in the Startup phase with their business. We always get into the topic of lack of family support from friends and family. Usually ends up with. Well, I really can’t afford to support their business, because I’m trying to build my business right now. I’m just going, to be honest with you, it really does not take much to show support. At the very least I’m going to share with you a few tips on how you can show your support until you can actually afford to do so.
Word of mouth: Let everyone you know, know about their business. Word of mouth travels a lot faster than anything thing else.
Refer: It really doesn’t hurt to refer someone. If you know your friend or family member is amazing at what they do. Show your support and refer people to them. If you know someone who is having a baby shower and they ask for recommendations on bakers in the area and/ or in their state and you know someone that would an amazing job. Tell that person about them. Show them their work, If you don’t have a business card on you. Write the phone number down on paper or enter it on their phone. If you have a great that does graphic design and you know someone is in need of their services refer them, If you have several friends who have the same business. Share who would be the best fit for that particular person, and if they are all a good fit. Give that person all three options.
Share on Social media: it really doesn’t matter if you have five followers or five hundred thousand followers. I’m not saying to saturate anyone’s timeline with shout outs to your friends. However, you can indirectly support them. Post a good #tbt of you with them and tag them in the description, If you have a product show their product in a none selling way. People are noisy, If you indirectly take a picture with their product in the picture people are going to know where they can purchase the product from. If they sell candles post on Snapchat smelling the candle or adding it to your at home spa routine, If they do hair. Show your favorite style that they did.
Free Bulletin Boards: If the person you’re supporting has a business card. Leave it everywhere that applicable. Many grocery stores and coffee spots have free community boards.
If you do not feel comfortable doing all of the above… maybe you don’t feel that your friend and/or family are not great at what they do and/or are not reliable. Maybe you should just be honest with them.
I’m a firm believer